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When asked why they’re not active on LinkedIn, a lot of people will say something to the effect of “I’m not looking” or “I’m happy where I am”. If you’re one of these people, you might not see the value in setting up a LinkedIn account or updating it regularly. But, if someone walked up to you right now and said, “I’ve heard a lot about you, and I’d like to discuss an opportunity that would pay more/be more challenging/allow you to build your skills/expand your business” – wouldn’t you be intrigued?

Many professionals, when they really think about it, aren’t even that happy where they are but don’t want to go through the hassle of going out to interview or put their current job at risk by announcing that they’re in the market. When someone sees your profile on LinkedIn and is really impressed and intrigued by it, they may actually contact you, saving you the work and the risk.

LinkedIn "InMap" showing my connections as a nice color-coded web.

A recent article by Lou Adler
talks about this type of person – a passive candidate – and how LinkedIn is the best place to find them. That means people who are looking (via social media) to hire aren’t only looking at people who are actively campaigning to be hired – they’re also looking at you. If you have the skills and experience they’re looking for, having an updated, impressive LinkedIn profile might just land you the great job that you didn’t even know you wanted.

If you’re still not convinced by this, or if you’re already in your dream job, there are still benefits to being active in social media. It can help you build and organize your network (check out the graphic). It can also help you keep on top of your professional development.

Want to know how to make your LinkedIn profile work for you? I can help you mould it into something you’ll be happy to spend time working on. Email me at a.muttoo@cmlor.com, and let’s talk.

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